SmallBizzWizzILLUSTRATIVE SAMPLE
EXAMPLE HVAC CO · NOT A REAL CUSTOMER

What a $49 DIY Fix Pack actually looks like.

This sample uses fictional business details so you can judge the deliverable before paying. A real Fix Pack is generated from the findings on the website that was scanned.

First move: remove the easiest contact friction first.
Then: add a fallback lead path and verify conversion measurement.
Rule: verify every scanner observation against the live site before making a material change.
01

Make the phone number a one-tap call

Estimated effort: 20–40 minutes

Why this was raised: Illustrative finding: the public page shows a business phone number, but the scanned HTML does not expose a tel: link.

Implementation

  1. Wrap the same public business number in a tel: link.
  2. Put the call action in the mobile header.
  3. Repeat it after trust proof and near the bottom of the page.
  4. Track the tap as phone_click.

Starting point

<a href="tel:+15551234567" aria-label="Call Example HVAC Co">Call Example HVAC Co</a>

Done means verified

  • Tap it on a real phone.
  • Confirm the correct number opens in the dialer.
  • Confirm phone_click fires once.
02

Give non-callers a short service-request form

Estimated effort: 1–3 hours

Why this was raised: Illustrative finding: no standard or recognized embedded lead form was visible on the scanned conversion path.

Implementation

  1. Use name, phone or email, ZIP code, service needed, and optional details.
  2. Do not require an account.
  3. Route the lead to a monitored destination.
  4. Track successful submissions.

Starting point

Need help from Example HVAC Co?
Tell us what you need and the best way to reach you.

Name
Phone or email
ZIP code
Service needed
Optional details

[ Request service ]

Done means verified

  • Submit from a phone.
  • Confirm the lead arrives.
  • Confirm the visitor sees success and lead_form_submit fires.
03

Measure actions that can become revenue

Estimated effort: 1–3 hours

Why this was raised: Illustrative finding: a common analytics or tag-manager installation was not visible in homepage source. This must be verified before installing anything new.

Implementation

  1. Verify existing analytics first.
  2. Create separate events for calls, forms, bookings, and quotes.
  3. Preserve campaign parameters where practical.
  4. Test from mobile and desktop.

Starting point

phone_click
lead_form_submit
booking_complete
quote_request

Done means verified

  • Each test action appears in real-time analytics.
  • Calls and forms are separate events.
  • Campaign-tagged test visits retain source information.

The important distinction

The free scan tells you what the system observed. The paid pack turns those observations into repair tickets. If you do not want to implement them yourself, do not buy a DIY report just because it is inexpensive — scope implementation instead.

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